大型體育賽事對(duì)舉辦地旅游形象的影響研究——以環(huán)青海湖國(guó)際公路自行車(chē)賽為例.pdf

1、桂林理工大學(xué)碩士學(xué)位論文大型體育賽事對(duì)舉辦地旅游形象的影響研究——以環(huán)青海湖國(guó)際公路自行車(chē)賽為例姓名：馬慧霞申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：中國(guó)少數(shù)民族經(jīng)濟(jì)指導(dǎo)教師：王金葉20100401AbstractTheimageisofgreatimportancetoattracttouristsandfurtherthedevelopmentoftouristdestinationsThestudyonthefieldoftouristdestin

2、ationimageisincreasingworldwideSporteventisalleffectivewaytoformulateandimprovetheimageofthedestinationbycrossingthebarriersoflanguages，nations，areasandreligionsIttakesQinghaiprovince8yearstobuildthetopbrandforroadcyclin

3、ginChinatheTourofQinghaiLakeItacceleratestheinfrastructureconstructionandsportstourismdevelopmentwithhighlandcharacteristicWiththegreathelpoftheTourofQinghaiLake，Qinghaireceivesmoreandmoreattentiononitssports，economicand

4、tourismTheTourofQinghaiLakeoffersagreatoppoaunitytointroduceQinghaiworldwideThisStudyaimsatresearchingtheeffectsoflarge—scalesportcompetitiontotouristdestinationimagewhiletakingtheTourofQinghaiLakeasacasestudyFirst，moree

5、mphasishasbeenputonthespreadofdestinationanditfiguresoutthereportontheTourofQinghaiLakethroughmediasisthekeylhctortobuildthetourismimageofQinghaiafteranalyzingitseffecttothetourismimagefrom4differentperspectives：mediapro

6、motion，travelroutedesigning，sportslotteryandtourismmarketingAnditbringsfavorableinfluencesbytravelroutedesigningandsportslotteryduringtheperceptionoftouristtothetourismimageinQinghaiSecond，Moreemphasishasbeenputonthetour

7、istperceptionbyadoptingthestructuralapproachandnonstructuralapproachtodothequestionnairesTheTourofQinghaiLakeisbecomingtheuniquetouristresourceandchangingthetouristimagefromtheperspectiveoftouristperceptionaswellasinflue

8、ncingthedecision—makingoftouristssuchasthemotiveandtheformof昀nsportTheTourofQinghaiLakeoffersemotionandexperiencesatisfactioninahigherdegreefortouristsThird，aftercomparingthedevelopmenttendencywiththerealityfortourisminQ

9、inghai，thisstudyputsforwardseveralapproaches，suchasinfrastructureconstruction，serviceupgrading，environmentimproving，fundattraction，personneltraining，brandbuildingandSOonKeywords：large—scalesportcompetition；tourismimage；t