] April 7th news billion state power network, billion state power network has learned, Jingdong’s pat micro shop, etc. combined with paroxetine 8 domestic infant Michaelis chain brand, in the 1000 home stores held mother "Mom sweep purchase Festival", the user only in the store using a mobile phone to scan a two dimensional code, you can enter the brand pat micro shop, and in 30 percent off of the purchase price of milk and diapers and other baby products.
for Le line shop
According to reports,
, Le Mie, Xi Yang Yang, Yi, New York international, family homes, Qi Yue, fancy baby baby 8 big brands of the line stores covering the north of Guangzhou Shenzhen first-tier cities and most second tier market, products include milk, diapers, personal care products, children’s clothing, feeding lathe toy etc. category, some stores can support the goods direct extraction".
patted the person in charge said that the partnership marks the traditional mother chain brand will go to the center of the electricity supplier model to create a new mother O2O model. By patting the micro shop, brand businesses can establish and link to the store user, and through the promotion of marketing activities, such as the promotion of WeChat public numbers to become users of their own fans, fans to strengthen the purchase rate.
according to statistics, in 2015 China’s maternal and infant industry market size is expected to exceed 2 trillion yuan. With the development of the industry, the growing demand for maternal and child market, maternal and child chain store brands have a new opportunity to combine online O2O.