Shanghai WebUnion love interest of audience attribute analysis

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in Shanghai love to our background, click on the "audience" analysis we can see that the interface here contains the audience gender, regional interest, etc.. Here we analyze the properties of the audience’s interest.

Click on the

indexing audience

When

attribute core audience show discrimination and discrimination on the audience

said the difference between the audience and the Internet users click on the distinction of the greater the absolute value, the higher the position in the diagram, the difference is more obvious. Discrimination is in the right line, said that it prefers the property than Internet users (interest, gender); discrimination is negative, in the left vertical line, said Internet users don’t tend to more than the property (interest, sex). Simply click on the more intention which interest your advertisement. This value is very valuable, because this is the user to click, that he has the intention of advertising this point.

Show the audience the discrimination of

The case of

 

 

put our love in Shanghai, you must have been exploring what type you will put the object on the website, what their interests are, because it involves your advertising effect, if accurate grasp of audience interest, then certainly throw out bad advertising effects. But how do you know your audience’s interest, a lot of people on the head, experienced operators on the understanding of the industry can guess 80% through a period of time, but after all is a guess, a little data to support it, this is actually WebUnion itself provides this function, why don’t we it used to.

Figure 1:

data is the networking industry a branch of industrial products, products mainly businesses. The author screened nearly 2 months of data from.

said the difference between the audience and the show of Internet users, the greater the absolute value of discrimination, in the area of the chart position is higher, the difference is more obvious. Discrimination is in the right line, said that it prefers the property than Internet users (interest, gender); discrimination is negative, in the left vertical line, said Internet users don’t tend to more than the property (interest, sex). That is simple in your advertising display of the audience, the reference value is not very big, because the audience is advertising on display, exhibition display, the audience is not initiative.

Here is the >

the following us which case analysis

focus on clothing accessories and an account of the users are not interested in cosmetic products, this should not see all guess, love the beauty of how women might be interested in industrial products. But here is some "households beauty" – "other" this category there are still a lot of interest in this kind of click, can not let go, if direct guess, you ignore this kind of

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