want to successfully run a shop, first of all in the site can not lose. Many businesses have been aware of the importance of site selection, but the location is not very clear. Xiaobian compiled the relevant site Raiders, to provide a reference, it is worth paying attention to the business.
A, must choose the content according to the business address. Shop sales of goods of different kinds of sites with different requirements. Some shops require people to flow in large areas, such as clothing stores, small supermarkets; but not all shops are suitable for people in the sea. For example, sexual health care stores and service centers for the elderly, to adapt to open in the remote, quiet place.
two, to select the spontaneous formation of a market area. In reality, the administration does not make provisions of a street, a market what, but in the long run, the market will become the spontaneous street sales of certain commodities "market", people think of a purchase of the goods will naturally think of this street in this market. Therefore, in the shop location, we must pay attention to the benefits of spontaneous market. In general, the shop will be opened in the "Like attracts like." place, natural customers are more money better.
three, to choose a store advertising space. Some stores do not have an independent facade, the front door of the natural loss of independent advertising space, but also makes you lose in front of the store to play marketing wisdom space. This will cause a lot of trouble for promotion. Especially those who want to create their own brand operators, we must avoid the choice of such a store.
four, there must be "bangdakuan" consciousness. If you do not have any idea of the site, then the "Big Bang" may be a good location method. That is, the shop opened in the vicinity of the famous even a strong brand stores or shops, and even can be opened next to it, and its neighbors. For example, you want to run to eat, then you will shop on the "McDonald’s", "KFC" around. Because of these famous foreign fast food shop in the choice before have done a lot of detailed market survey, next to their shop, not only can save time and energy to study the market, but also with their brand, "picking" some customers.